HOKA x UTMB Art Direction

I provided art direction for a month-long campaign supporting the Ultra-Trail du Mont-Blanc (UTMB), a renowned mountain ultramarathon. My role included creating an innovative AR Social Experience that enhanced visibility and social engagement through interactive content. I also directed the photography for the campaign, guiding a team on-site in Chamonix to capture content for HOKA’s social media and marketing materials. From concept to final output, I was deeply involved in every creative decision, making this project a truly enriching experience.