Athlete Box Redesign

Athlete Box, a sports nutrition subscription service, was looking for a refreshed design for their packaging.

The client’s brief was to keep the box clean and minimal, while still subtly indicating its focus on sports users. Primarily targeting runners, I chose an abstract topographic pattern for the inside of the box, which contrasts with the plain and minimal exterior.

This design subtly alludes to the brand’s connection to the running community, while maintaining a sleek and modern look.